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Chennai Super Kings (CSK) batter Ruturaj Gaikwad has been roped in by Amrutanjan Healthcare to endorse their newly launched product Electro+, a low sugar electrolyte drink. Along with this, the brand also announced the cricketer as a brand ambassador. Gaikwad will be seen playing for CSK in the upcoming season of the Indian Premier League starting on 22nd March.
Amrutanjan Healthcare announced their partnership with Gaikwad with a press release. The company stated in a press release that they enthralled with their partnership with the Indian cricket and his dedication and commitment towards the game will be used as a sign to promote Electro+.
“The unveiling of the low sugar variant of Electro+ coincides with Amrutanjan’s partnership with Ruturaj Gaikwad, an emerging star in Indian cricket. Ruturaj’s dedication to his sport and commitment to maintaining peak performance align perfectly with Electro+’s core values of promoting health and vitality. As the brand ambassador, Ruturaj Gaikwad will play a pivotal role in showcasing the benefits of Electro+ and encouraging consumers to prioritize hydration and electrolyte balance for overall well-being,” the company said in a press release.
Here’s the new commercial by Amrutanjan Healthcare for Electro in a collaboration with Ruturaj Gaikwad
The Chairman and Managing Director of Amrutanjan Health Care Limited, S Sambhu Prasad was also present in the launch event of Electro+ and showed his enthusiasm for the collaboration with company’s new brand ambassador Ruturaj Gaikwad. He is hoping that the Indian cricketer will influence the people to buy their product.
“At Amrutanjan, we are committed to offering innovative solutions that promote health and well-being. The introduction of the low sugar variant of Electro+ underscores our dedication to meeting the evolving needs of our consumers. We are delighted to welcome Ruturaj Gaikwad to the Amrutanjan family and are confident that his association with Electro+ will resonate with audiences across India.” Prasad was quoted as saying by Exchange4media.
“Ruturaj Gaikwad epitomizes the spirit of vitality and resilience, making him the perfect choice to represent Electro+. This association, beyond a simple endorsement, is about raising awareness and making electrolyte drinks a go-to choice for anyone seeking an effective way to stay energized and combat fatigue throughout their day. Ruturaj’s dedication to peak performance make him the perfect voice to remind consumers about the importance of prioritizing hydration and electrolyte balance. We look forward to a successful partnership with Ruturaj Gaikwad and to educate consumers about the everyday necessity of electrolyte balance for optimal health and vitality,” said Mani Bhagavatheeswaran, Chief Marketing Officer of Amrutanjan Health Care Limited.
Speaking at the event, Gaikwad also expressed his gratitude for being selected as the Brand Ambassador for Electro. He also talked about the importance of maintaining hydration and energy for the athletes and other people.
“I am extremely delighted to be partnering with Amrutanjan Healthcare for their brand Electro+. Hydration and energy maintenance are crucial not just for athletes like myself, but for everyone in their daily routines. Ensuring adequate electrolyte balance is essential for peak performance and overall health, whether one is hitting the field or managing daily tasks. I am glad that we have a solution from Amrutanjan Electro + for that. I hope more people will now be aware that staying well-hydrated not only boosts mood, memory, and attention but also contributes to overall well-being,” the cricketer had said.
