Even after stepping away from Test and T20I cricket, Virat Kohli popularity continues to soar. The Indian batting legend might not be on the pitch right now, but his dominance on social media is unmatched. According to a recent report by Wealth Magazine, Kohli earns an astonishing $1.4 million (around ₹12.5 crore) for a single sponsored post on Instagram.
This figure places Kohli among the world’s most influential athletes — proof that his stardom extends far beyond the cricket field.
Virat Kohli’s Instagram presence has over 270 million followers, making him the most-followed Asian athlete on the platform. The Instagram Rich List 2025 ranks Kohli at 14th position globally, ahead of several Hollywood celebrities and world sport icons.
Also see: Virat Kohli Yo-Yo Test Scores
At the top of the list is football legend Cristiano Ronaldo, who charges about $3.2 million per post, followed by Lionel Messi at $2.6 million. Kohli’s position on this elite list highlights his global reach — a combination of sporting excellence, brand value, and fan loyalty.
While Kohli may have announced his retirement from Test and T20I cricket, his brand power has only grown stronger. He continues to be the face of major endorsements, including global names like Puma, Audi, and MRF.
Also see: Virat Kohli Captaincy Record
What sets him apart is his authentic connection with fans. Whether it’s a training clip, a motivational quote, or a family photo, Kohli’s posts rack up millions of likes and shares — giving brands unparalleled visibility.
Kohli hasn’t played since the IPL 2025 final and his last international appearance came in the ICC Champions Trophy 2025 final. However, fans won’t have to wait long — he’s set to make a comeback in the India vs Australia ODI series starting October 19.
Also see: Virat Kohli Total Centuries in All Formats
The series will serve as a crucial step in India’s preparation for the 2027 ODI World Cup, and Kohli’s form could be vital in shaping the team’s campaign. Historically, he’s performed brilliantly against Australia, averaging above 50 in ODIs.
At 36, Virat Kohli is no longer just a cricketer — he’s a global icon, an influencer, and an entrepreneur. His fitness brand One8, fashion label Wrogn, and numerous investments across tech and lifestyle sectors continue to boost his net worth.
Even when he’s not holding a bat, Kohli is setting records elsewhere — in influence, income, and inspiration.
As his return to international cricket draws closer, one thing is certain — whether on the field or online, King Kohli remains India’s biggest superstar.
